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Green Light Ray

Paid Media Management

We help create and manage all paid media campaigns on platforms like Google, Meta, Snapchat, X, TikTok, YouTube and more, according to industry and our own best practices, ensuring they are optimised to the best capabilities to drive optimal results for your business. 

Google Ads

Google Ads allows your brand to show up exactly when people are searching for what you offer, which makes it a powerhouse when it comes to capturing intent. In the last couple of years, Google has heavily invested in AI-driven solutions, that now form a robust ecosystem:

1) Search powered by Smart Bidding and Broad Match

2) Performance Max and

3) Demand Gen

Having all three is like having a digital billboard, but smarter. One that only appears for those who are already looking for your product or service, not actively looking but highly likely to be interested, and best of all, customers of your competitors.

Snapchat Ads

While some may question Snapchat’s relevance, it remains a daily habit for millions across countries like Saudi Arabia, India, and France. Snapchat is a digital playground where your brand can get creative and connect with a young, engaged audience. As AR and VR continue to rise, Snapchat is one of the few platforms that offer interactive filters, and deliver immersive, visually stunning experiences. Whether you're promoting products, services, or just want to create buzz, Snapchat Ads bring your brand to life in the most fun, engaging way possible.

X Ads

Formerly known as Twitter, X allows brands to have real-time conversations, be present amongst trending topics and cultural moments. Tap into what people are talking about right now. This is the go-to place for new products launches, get people talking about your brand, and being top-of-mind. 

Meta Ads

The ultimate tool for reaching people based on their interests, online behaviour and by utilizing your own first-party data. People spend hours and hours a day on social media, and get influenced by it, without even realizing it. We bring a right mix of techniques to reach your target audience with the most engaging content, formats, compelling messaging and smart targeting that will help cut through the noise. When you have a platform that offers massive reach, leveraging your media spend effectively is what drives real results (and not be irrelevant or intrusive).

TikTok Ads

While some might still be on the fence about advertising on TikTok, the reality is if you're not on it, you're missing out. Did you know that in countries like the UK, US and Australia, users now spend more time on TikTok than on Facebook or Instagram? TikTok isn’t just a trend, it's a platform where creativity meets attention. And when you invest in your content, the payoff can be huge. With the right strategy, TikTok can become a powerful engine for brand growth.

LinkedIn Ads

The platform for professionals, decision-makers, and B2B audiences. If you still think LinkedIn is just about job posts, it's time to catch up. Today, it’s where people actively seek insights, industry trends, and real solutions to business problems. If you're looking to generate high-quality leads and already know who your audience is, LinkedIn offers unmatched precision and impact.

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