Performance Audit
Leveraging our deep industry expertise and cutting-edge tools, we deliver a complete evaluation of your performance marketing strategy and campaigns. Each audit is meticulously customized to your brand, ensuring it aligns seamlessly with your unique goals and objectives for maximum impact.
STRUCTURE
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Our audit framework is extensive, yet streamlined into 5 key pillars, allowing us to provide precise recommendations while offering you a clear overview of where your performance marketing stands. By evaluating each pillar thoroughly, we uncover growth opportunities, identify inefficiencies, and optimize your strategy for maximum impact. With our insights, you’ll have a comprehensive understanding of your performance, along with actionable steps to improve ROI and drive better results across all channels.
TARGETING
TRACKING &
MEASUREMENT
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BUDGET &
BIDDING
ASSETS
01
STRUCTURE
The structure of an account, and the campaigns within it are fundamental to driving good performance. We evaluate how accounts, campaigns, ad groups or ad sets, and keywords are set up to ensure they are properly aligned with your objectives. A well-structured account is crucial for streamlined management, analysis, reporting and improved performance.
02
TRACKING & MEASUREMENT
You can only optimize what you measure, and you can only measure what you track. By analyzing your conversion tracking, pixel installations, and analytics, we ensure that the right data is captured, allowing for data driven decision-making and continuous optimization.
03
TARGETING
There is a lot of noise online, and if you don't find your voice, you don't get heard. We assess your audience targeting strategies, ensuring you’re reaching the right people. This includes examining demographic, geographic, interest, behavioral targeting, website behaviour and 1st party data for optimal reach, engagement and performance.
04
BUDGET & BIDDING
Your investments and investment strategy needs to be aligned with performance and your objectives. We review your budget allocation and bidding strategies to ensure efficiency and scale. We focus on optimizing spend for maximum return on investment, fine-tuning bidding strategies to get the most out of your budget.
05
ASSETS
You can reach the right people, but you won't acquire them without the right message. We evaluate the quality and relevance of your creative assets, including ad copy, images, and videos. Effective assets are essential for driving engagement and conversions, so we ensure your creatives resonate with your target audience and align with your objectives.